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Journal of Health Politics, Policy and Law 1980 4(4):642-656; DOI:10.1215/03616878-4-4-642
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Duke University Press

Advertising and the Health Care Professions

Paul N. Bloom and Ronald Stiff
University of Maryland
University of Baltimore

The amount of advertising done by health-care professionals appears likely to increase. This article examines some of the legal constraints on such advertising, the likely extent of this advertising and the expected consumer response. Predictions are made about how competition, fees, quality and variety in the health care industry will be affected by increased advertising.


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